中东客户特点有哪些
中东客户特点如下:特点1:重人情、讲关系(Relationship-Driven);特点2:决策链条长、节奏慢(Slow Decision-Making);特点3:语言模糊、回避直接拒绝(Indirect Communication);特点4:重视价格,但更看重长期价值(Price-Sensitive Yet Value-Oriented);特点5:偏好即时沟通工具(WhatsApp > Email)。接下来小编就来给大家介绍一下。
中东客户特点有哪些

特点1:重人情、讲关系(Relationship-Driven)
决策不仅看价格,更看“是否信任你这个人”。应对策略:
前期多投入时间建立信任,而非急于推销;
主动关心对方家庭、节日、宗教习俗;
优先视频/电话沟通,增强“真人感”。
英文模板(节日问候+软性跟进):
Dear [Name],
Wishing you and your family a blessed Eid al-Fitr! 🌙
I hope you’re enjoying this special time with loved ones
Just wanted to gently follow up on our discussion about [Product]. No pressure at all — whenever you’re ready, I’m here to support you with samples or pricing details.
Warm regards,
[Your Name]
外贸人如果想要寻找客户,可以来使用格兰德外贸平台的搜索引擎获客功能,根据自身的产品词以及目标市场即可挖掘出大量的关联域名,随后便可导出或是继续跟进。
特点2:决策链条长、节奏慢(Slow Decision-Making)
采购常需家族、合伙人、甚至宗教领袖同意。应对策略:
不催促,但设定温和的“下次联系时间”;
提供清晰、简洁的对比资料,方便其内部汇报;
耐心等待,保持定期低频触达。
英文模板(应对“I’ll update you soon”):
Dear [Name],
Thank you for the update — I completely understand these processes take time.
To make things easier for your internal review, I’ve attached a one-page summary of our offer (MOQ, lead time, payment terms).
May I kindly check in with you next Monday? If anything urgent comes up before then, feel free to WhatsApp me anytime.
Best regards,
[Your Name]
特点3:语言模糊、回避直接拒绝(Indirect Communication)
很少说“No”,常用“Thanks”“Soon”“Maybe later”婉拒。应对策略:
从“客套话”中识别真实意图;
主动提供“台阶”或替代方案;
用提问引导对方透露真实顾虑。
英文模板(破解“Thanks for cooperation”):
Dear [Name],
You’re very welcome! It’s always a pleasure working with you.
To ensure we’re fully aligned, could you kindly share:
Your expected timeline for this project?
Any concerns we should address in our next proposal?
Your feedback will help us serve you better.
Looking forward to your thoughts!
Sincerely,
[Your Name]
特点4:重视价格,但更看重长期价值(Price-Sensitive Yet Value-Oriented)
会砍价,但若信任你,愿为可靠性和服务溢价买单。应对策略:
不只报低价,强调“总成本优势”(如售后、交期稳定、包装合规);
提供阶梯报价(如不同MOQ对应不同单价);
案例佐证:“我们帮沙特客户节省了XX%的清关成本”。
英文模板(应对砍价):
Dear [Name],
We truly appreciate your interest in building a long-term partnership.
While we’ve already offered a competitive rate, we can consider a slight adjustment if you’re open to:
Increasing order volume to [X units], OR
Confirming shipment by [Date]
This way, we can both achieve better efficiency.
Let me know your thoughts!
Best,
[Your Name]
特点5:偏好即时沟通工具(WhatsApp > Email)
邮件可能几天不回,但WhatsApp消息秒回。应对策略:
初次接触后,主动问:“Can I connect with you on WhatsApp for faster communication?”
重要文件仍用邮件发送,但通过WhatsApp提醒查看;
语音通话比文字更显诚意。
WhatsApp话术示例:
Hi [Name], it’s [Your Name] from [Company].
I just sent you the updated quotation via email — please check when convenient.
Also, happy to jump on a quick call if you’d like to discuss any details! 😊
以上便是中东客户特点有哪些的介绍,希望能帮到广大外贸人。